How to make your websites get indexed error free and fix crawl errors.

Your website may come across numerous errors while being crawled and indexed by various search engines. Fixing these errors are essentials for websites so as to become search engine friendly. Here are few steps that can be undertaken to patch-up these errors.

• You can use Google as well Bing webmaster tools, which are widely accepted and used tools to check the crawl/index status of websites. Messages will appear on the dashboard of webmaster tools regarding any of the crawl errors, also you can have a complete view of crawl status, index status and health of your website under the health tab of Google webmaster tools. Google will also suggest HTML improvements if any for your websites.

 

• Organize a robot.txt file in your website which mange the permission of Google bots and prevents it from crawling. Always make sure that access is allowed for Google bots to crawl your website.

      

• Generate and upload sitemaps of your website. Sitemap are actually XML files that contain the URL of your websites and its internal pages. If so search engines can easily crawl all the inner pages of your website as well. You can also generate sitemaps of your website online through websites such as www.xml-sitemaps.com for free.

• Above all interlink your websites inner pages properly and often crisscross the website for broken links.

Google Analytics

Google analytics is one of the unique tools from GOOGLE that helps you to keep the track of your website traffic. One can find the exact sources of visitors, how much time does they have stayed in your websites, does they have get on to the inner pages, how many of them are returning visitors, how fast does your website gets loaded up, how visitors interact with your web pages and so on by using Google analytics report. All you need is to register for a Google analytics account and place the code that you receive in website index page. It’s really benefited for those who are using Google AdWords as Google analytics will give a sensitive and accuratestatistics of your website traffic and can get the reviews of their online advertising campaigns.

SCREEN SHOTS

Please watch the following video tutorials which will guide you on how to use the Google Analytics effectively.

How to make use of Google AdWords effectively

Google is one of the widely held search engines where you can find answers for all your needs around the globe on a single web page. As every business has drifted to the online world the race for acquiring significant positions in the search results had also augmented. Along with the advantages of Search engineoptimization (SEO) and Social Medias every online business has accomplished to get more popularity for their brand and attained more traffic to their websites. Internet Marketing has thus turn out to be an effective way to boost your business in the web platform.

Google AdWords is an online advertising platform introduced and run by Google that lets you to show ads of your business on Google's search engines. This advertisement package known as Pay-Per-Click (PPC) works out proficiently. When people search on Google using one of your keywords, your ad may appear next to the search results and you need to pay only when someone clicks on your ad. No matter what your budget is; Google will help you to run your business ads with minimum daily budget of $2.00.

There are a lot of choices and configuration settings available for creating your ad. All you need is just to login into www.adwords.google.com with your Google account. It will then guide you through further procedure in user-friendly way where one can easily create ads and choose keywords without the help of an expert. One can specify where the ads to be displayed, daily budget for their campaigns, target the audiences for their campaign and even more options while setting up the ad. However if you find it difficult to carry out your business along with these advertising campaigns you can seek the help of some Google Qualified AdWord experts who can help you to sort it out.

To know more about using Google AdWords please watch the following video.

Enhance your online business using Social Medias

If you're not into social networking sites, do not tweet or use Facebook these days then you will be completely out of your online business.Social Medias like Facebook, Twitter, LinkedIn, Pintrest, MySpace, Google+, Orkut etc. are excellent, user-friendly means to showcase your products andexpose what you do online. Recently many multi-national companies and businesses are utilizing the benefits of these social media sites and what it can offer for advertising and promotions thru engaging a wide range of potential customers.

Benefits of Social Media Marketing

•   Build your customer base

•  Connect with your customers

• Enjoy 'Real Time' communication

• Learn what your customers think about your company

•   Find out what your customers want

•  Sell products and services

A Further advantage of social media is thatsearch engines use these social sites and its contents to sort their listings. If a post is done with a bit of research and proper keywords then it will show up on top of SERPs.  One can self-promote his/her business through these networking sites by sharing links, product reviews and running into discussions with customers about the products and services.

In orderto create a Facebook fan page or a Twitter account you don't have to spend any money or enormous marketing funds. Anyone can use it free of cost, and using it persistently and deliberatelyis what it matters.WAAMOS IT Solutions offers exclusive Internet marketing services like Search Engine Optimization (SEO) and Social Media Optimization (SMO) and Google ad-words to position your business on the web effectively with superior search engine rankings.

Your customers are looking for you online. Listen to them, what they are saying about your business through Social Medias.

 

Branding strategy – An inevitable sphere for the success of your online business

In today’s era of World Wide Web effective branding for any corporate large or small, had become a vital part to stand out in the competitive business environment.A brand to a business is its face to the worldsignifying a single, powerful image communicating what it is and what it can offer. A Sturdy and clever branding of your company can arrange for greaterAssurance,Functional benefits and energetic Relationships with your clients.

Internet being the most competitive advertising platform in the modern world;through its various communications Mediasfacilitates businesses to get in touch instantly with its potentialcustomers, investors, staffs and analysts.Facebook, Twitter, LinkedIn and countless other social sites have turned out to be the essential components of many companies' online marketing strategies. Your firm’s name visually expressed through a logo, your official websites and your promotional materials all of which are the basic fundamentals for your business branding strategies. Defining and developing a brand strategy thus is a bit difficult, time consuming and uncomfortable procedure for startup and emerging enterprises.

WAAMOS IT Solutions is a home for your entire branding and online desires.Through our smart Branding ideas we generate an image, an awareness of your professional products, services, and initiatives in the midst of the targeted audience.Unlike all other typical marketing firms, we uniquely understand your business precise needs and requirements. Weoffer intelligent and reliable creative,web and online marketing solutions for your business aimed atbuilding excellent reputation, larger client baseand generating more earnings.